Last week the Information Commissioner’s Office (ICO) issued its first UK GDPR fine of 2026. MediaLab.AI, Inc. (MediaLab), owner of image sharing and hosting platform Imgur, received a Monetary Penalty Notice of £247,590 for processing children’s personal data in ways that breached the UK GDPR.
Safeguarding children’s privacy is a key enforcement priority for the ICO.
In April 2023, it issued a £12.7 million fine to TikTok for a number of breached of the UK GDPR, including failing to use children’s personal data lawfully. The following year, the ICO launched its Children’s code strategy to look closely at social media platforms and video sharing platforms.
In December it published a progress report on the strategy, reporting good progress and including a ‘proactive supervision programme’ to drive improvements in the industry. Perhaps this latest fine is part of this ‘proactive supervision programme’.
Article 8(1) of the UK GDPR states the general rule that when a Data Controller is offering an “information society services” (e.g. social media apps and gaming sites) directly to a child, and it is relying on consent as its lawful basis for processing, only a child aged 13 or over is able provide their own consent. For a child under 13, the Data Controller must seek consent from whoever holds parental responsibility. Article 8(2) further states:
“The controller shall make reasonable efforts to verify in such cases that consent is given or authorised by the holder of parental responsibility over the child, taking into consideration available technology.”
Imgur’s terms of use did state that children under 13 could only use the platform with parental supervision. However, the ICO investigation found that, MediaLab did not implement any form of age assurance measures to determine the age of Imgur users and did not have measures in place to obtain parental consent where children under 13 used the platform.
In setting the £247,590 penalty amount, the ICO took into consideration the number of children affected by this breach, the degree of potential harm caused, the duration of the contraventions, and the company’s global turnover. It also considered MediaLab’s acceptance of the provisional findings set out in the Notice of Intent issued in September 2025 and its commitment to address the infringements if access to the Imgur platform in the UK is restored in the future. If MediaLab resumes processing the personal data of children in the UK (currently the Imgur site is not available in the UK) without implementing the measures it has committed to, the ICO may take further regulatory action.
We are waiting for the Monetary Penalty Notice to be published.
The ICO says it is still considering the redaction of personal and commercially confidential or sensitive information.
This fine shows that the ICO’s spotlight is firmly on those processing children’s data. The Data (Use and Access) Act 2025, the key provisions of which came into force on last Thursday, explicitly requires those who provide an online service that is likely to be used by children, to take their needs into account when deciding how to use their personal data.
This and other developments relating to children’s data will be covered in tomorrow’s online workshop, Working with Children’s Data. The newly updated UK GDPR Handbook (2nd edition) includes all amendments introduced by the DUA Act, with colour-coded changes for easy navigation and links to relevant recitals, ICO guidance, and caselaw.

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