Category: Meta

International Transfers Breach Results in Record GDPR Fine for Meta

Personal data transfers between the EU and US is an ongoing legal and political saga. The latest development is yesterday’s largest ever GDPR fine of €1.2bn (£1bn) issued by Ireland’s Data Protection Commission (DPC) to Facebook’s owner, Meta Ireland. The DPC ruled that Meta infringed Article 46 of the EU GDPR in the way it transferred personal data of its users from Europe to the US. 

The Law 

Chapter 5 of the EU GDPR mirrors the international transfer arrangements of the UK GDPR. There is a general prohibition on organisations transferring personal data to a country outside the EU, unless they ensure that data subjects’ rights are protected. This means that, if there is no adequacy decision in respect of the receiving country, one of the safeguards set out in Article 46 must be built into the arrangement. These include standard contractual clauses (SCCs) and binding corporate rules.
The former need to be included in a contract between the parties (data exporter and importer) and impose certain data protection obligations on both. 

The Problem with US Transfers 

In 2020, in a case commonly known as “Schrems II, the European Court of Justice (ECJ) concluded that organisations that transfer personal data to the US can no longer rely on the Privacy Shield Framework as a legal mechanism to ensure GDPR compliance. They must consider using the Article 49 derogations or SCCs. If using the latter, whether for transfers to the US or other countries, the ECJ placed the onus on the data exporters to make a complex assessment about the recipient country’s data protection and surveillance legislation, and to put in place “additional supplementary measures” to those included in the SCCs. The problem with the US is that it has stringent surveillance laws which give law enforcement agencies access to personal data without adequate safeguards (according to the ECJ in Schrems). Therefore any additional measures must address this possibility and build in safeguards to protect data subjects. 

In the light of the above, the new EU SCCs were published in June 2021.
The European Data Protection Board has also published its guidance on the aforementioned required assessment entitled “Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with the EU level of protection of personal data”. Meta’s use of the new EU SCC’s and its “additional supplementary measures” were the focus of the DPC’s attention when issuing its decision. 

The Decision 

The DPC ruled that Meta infringed Article 46(1) of GDPR when it continued to transfer personal data from the EU/EEA to the US following the ECJ’s ruling in Schrems II. It found that the measures used by Meta did not address the risks to the fundamental rights and freedoms of data subjects that were identified in Schrems; namely the risk of access to the data by US law enforcement.  

The DPC ruled that Meta should: 

  1. Suspend any future transfer of personal data to the US within five months of the date of the DPC’s decision; 
  1. Pay an administrative fine of €1.2 billion; and, 
  1. Bring its processing operations in line with the requirements of GDPR, within five months of the date of the DPC’s decision, by ceasing the unlawful processing, including storage, in the US of personal data of EEA users transferred in violation of GDPR. 

Meta has said that it will appeal the decision and seek a stay of the ruling, before the Irish courts.  Its President of Global Affairs, Sir Nick Clegg, said:  

“We are therefore disappointed to have been singled out when using the same legal mechanism as thousands of other companies looking to provide services in Europe. 

“This decision is flawed, unjustified and sets a dangerous precedent for the countless other companies transferring data between the EU and US.” 

The Future of US Transfers 

The Information Commissioner’s Office told the BBC that the decision “does not apply in the UK” but said it had “noted the decision and will review the details in due course”. The wider legal ramifications on data transfers from the UK to the US can’t be ignored. 

Personal data transfers are also a live issue for most UK Data Controllers including public authorities. Whether using an online meeting app, cloud storage solution or a simple text messaging service, all often involve a transfer of personal data to the US. A new  UK international data transfer agreement (IDTA) came into force on 21st March 2022 but it still requires a Transfer Risk Assessment  as well as supplementary measures where privacy risks are identified.  

On 25th March 2022, the European Commission and the United States announced that they have agreed in principle on a new  Trans-Atlantic Data Privacy Framework. The final agreement is expected to be in place sometime this summer 2023 and will replace the Privacy Shield Framework. It is expected that the UK Government will strike a similar deal once the EU/US one is finalised. However both are likely to be challenged in the courts. 

The Meta fine is one of this year’s major GDPR developments nicely timed; within a few days of the 5th anniversary of GDPR. All organisations, whether in the UK or EU, need to carefully consider their data transfers mechanisms and ensure that they comply with Chapter 5 of GDPR in the light of the DPC’s ruling. A “wait and see’ approach is no longer an option.  

The Meta fine will be discussed in detail on our forthcoming International Transfers workshop. For those who want a 1 hour summary of the UK International Transfer regime we recommend our webinar.  

Mega GDPR Fines for Meta

On 4th January 2023, Ireland’s Data Protection Commission (DPC) announced the conclusion of two inquiries into the data processing operations of Meta Platforms Ireland Limited (“Meta Ireland”) in connection with the delivery of its Facebook and Instagram services. Not only does this decision significantly limit Meta’s ability to gather information from its users to tailor and sell advertising, it also provides useful insight into EU regulators’ view about how to comply with Principle 1 of GDPR i.e. the need to ensure personal data is “processed lawfully, fairly and in a transparent manner in relation to the data subject”(Article 5).

In decisions dated 31st December 2022, the DPC fined Meta Ireland €210 million and €180 million, relating to its Facebook and Instagram services respectively. The fines were imposed in connection with the company’s practise of monetising users’ personal data by running personalised adverts on their social media accounts. Information about a social media user’s digital footprint, such as what videos prompt them to stop scrolling or what types of links they click on, is used by marketers to get personalised adverts in front of people who are the most likely to buy their products. This practice helped Meta generate $118 billion in revenue in 2021.

The DPC’s decision was the result of two complaints from Facebook and Instagram users, supported by privacy campaign group NOYB, both of which raised the same basic issue: how Meta obtains legal permission from users to collect and use their personal data for personalised advertising. Article 6(1) of GDPR states that:

“Processing shall be lawful only if and to the extent that at least one of the following applies:

  1. the data subject has given consent to the processing of his or her personal data for one or more specific purposes;
  • processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;”

In advance of the GDPR coming into force on 25th May 2018, Meta Ireland changed the Terms of Service for its Facebook and Instagram services. It also flagged the fact that it was changing the legal basis upon which it relies to process users’ personal data under Article 6 in the context of the delivery of the Facebook’s and Instagram’s services (including behavioural advertising). Having previously relied on the consent of users to the processing of their personal data, the company now sought to rely on the “contract” legal basis for most (but not all) of its processing operations. Existing and new users were required to click “I accept” to indicate their acceptance of the updated Terms of Service in order to continue using Facebook and Instagram. The services would not be accessible if users declined to do so.

Meta Ireland considered that, on accepting the updated Terms of Service, a contract was concluded between itself and the user. Consequently the processing of the user’s personal data in connection with the delivery of its Facebook and Instagram services was necessary for the performance of this “contract” which includes the provision of personalised services and behavioural advertising.  This, it claimed, provided a lawful basis by reference to Article 6(1)(b) of the GDPR.

The complainants contended that Meta Ireland was in fact still looking to rely on consent to provide a lawful basis for its processing of users’ data. They argued that, by making the accessibility of its services conditional on users accepting the updated Terms of Service, Meta Ireland was in fact “forcing” them to consent to the processing of their personal data for behavioural advertising and other personalised services. This was not real consent as defined in Article 4 of GDPR:

“any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her;” (our emphasis)

Following comprehensive investigations, consultation with other EU DP regulators (a process required by GDPR in such cases) and final rulings by the European Data Protection Board, the DPC made a number of findings; notably:

1. Meta Ireland did not provide clear information about its processing of users’ personal data, resulting in users having insufficient clarity as to what processing operations were being carried out on their personal data, for what purpose(s), and by reference to which of the six legal bases identified in Article 6. The DPC said this violated Articles 12 (transparency) and 13(1)(c) (information to be provide to the data subject) of GDPR. It also considered it to be a violation of Article 5(1)(a), which states that personal data must be processed lawfully, fairly and transparently.

2. Meta Ireland cannot rely on the contract legal basis for justifying its processing. The delivery of personalised advertising (as part of the broader suite of personalised services offered as part of the Facebook and Instagram services) could not be said to be necessary to perform the core elements of what was said to be a much more limited form of contract. The DPC adopted this position following a ruling by the EDPB, which agreed with other EU regulators’ representations to the DPC.

In addition to the fines, Meta Ireland has been directed to ensure its data processing operations comply with GDPR within a period of 3 months. It has said it will appeal; not surprising considering the decision has the potential to require it to make costly changes to its personalised advertising-based business in the European Union, one of its largest markets. 

It is important to note that this decision still allows Meta to use non-personal data (such as the content of a story) to personalise adverts or to ask users to give their consent to targeted adverts. However under GDPR users should be able to withdraw their consent at any time.  If a large number do so, it would impact one of the most valuable parts of Meta’s business. 

The forthcoming appeals by Meta will provide much needed judicial guidance on the GDPR particular Principle 1. Given the social media giant’s deep pockets, expect this one to run and run.

This and other GDPR developments will be discussed in detail on our forthcoming GDPR Update workshop. 

Are you an experienced GDPR Practitioner wanting to take your skills to the next level? See our Advanced Certificate in GDPR Practice.

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