The Information Commissioner’s Office recently lost its appeal in the Upper Tribunal in relation to an Enforcement Notice issued to Experian.
The concerned Experian’s marketing arm, Experian Marketing Services (EMS) which provides analytics services for direct mail marketing companies. It obtains personal data from three types of sources; publicly available sources, third parties and Experian’s credit reference agency (CRA) business. The company processes this personal data to build profiles about nearly every UK adult. An individual profile can contain over 400 data points. The company sells access to this data to marketing companies that wish to improve the targeting of their postal direct marketing communications
On 20th February 2023, the First-Tier (Information Rights) Tribunal (FTT) overturned an ICO Enforcement Notice issued to Experian. The notice alleged several GDPR violations namely; Art. 5(1)(a) (Principle 1, Lawfulness, fairness, and transparency), Art. 6(1) (Lawfulness of processing) and Art. 14 (Information to be provided where personal data have not been obtained from the data subject). For more detail of the FTT judgement read our earlier blog here.
On 23rd April 2024, the Upper Tribunal dismissed the ICO’s appeal against the FTT’s judgment. This can be read here along with a useful press summary. The Upper Tribunal backed the FTT’s conclusions while repeatedly criticising its unclear reasoning.
The broader value of the judgment lies in its guidance, for the first time at this level, of what the transparency requirement under the UK GDPR involves (see paragraph 95). It also sets out its views on the current data protection landscape more generally. 5 Essex Court have a good summary of the judgement on their website.
The ICO’s has issued a (“Let’s look on the bright side”) statement stating that:
“The ICO will take stock of today’s judgment and carefully consider our next steps, including whether to appeal.”
This and other data protection developments will be discussed in detail on our forthcoming GDPR Update workshop.
